Operations with Heart for Impact-Driven Founders
High-level operational leadership that elevates your programs, makes a difference to those you serve, and restores your time, energy, and freedom.
WHAT???
You’ve built a fulfilling, impact-driven business that’s making a real difference in the world? Revenue is strong (hitting that $500k to $2M mark), your mission is clear, and demand is growing?
HOLY SHIZ THAT’S BEYOND AMAZING.
But feeling like the central bottleneck in your own company?
Huh…well…that part not so much. 🙃
Whether it’s just you and a few brilliant independent contractors, or a close-knit team of employees, your business has grown past the "figure it out as we go" stage.
Right now, you’re the primary problem-solver, systems fixer, and team air-traffic controller. You want to deliver an incredible experience for your clients, support your people, and continue growing sustainably…without working 60-hour weeks just to keep the operational machine running.
In other words: You’re ready to step back into true visionary leadership.
But as Diane Keaton and Jack Nicholson famously reminded us back in 2003… something’s gotta give!
You don't just need another virtual assistant to check off tasks; you need a strategic partner to organize the chaos, manage the moving pieces, and protect your energy.
What if…
😃 You had a trusted Operations Leader in your corner to oversee the big picture, help you make strategic decisions, and manage your contractors?
😃 You had the time to focus meaningfully on the high-level, revenue-generating tasks that only you can handle?
😃 The back-end of your business was organized, standardized, and human-friendly? Systems and protocols in place so you and your team always know what’s expected, without the burnout?
If all this sounds like a big sigh of relief, good! As your online business manager, I’m here to help.
If you’re like, “Hold up — What’s an Online Business Manager?”
An online business manager (OBM) is a virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, metrics and team.
Unlike a virtual assistant, OBMs are not the primary task doers. Rather, they are the task managers — planning, organizing, and overseeing projects and tasks to completion.
An OBM is to a VA is what a conductor is to the orchestra. The conductor is aware of all the various pieces that go into making the song sound great, but they are not playing every instrument. They are helping to guide the musicians and make sure everything comes together as desired.
The benefits of hiring an OBM are numerous, including but not limited to:
boost in profits because there’s more time for CEO to focus on revenue-generating activities
hitting goals faster because the workload is balanced among team members
ability to scale and add more services or products
clear communication to the team
clearing out digital clutter that obstructs concentration and productivity
the business owner feels supported and avoids burnout
At a high level, I can help with:
Goal-setting and strategic planning
Managing day-to-day operations
Creating systems and automation to save you time, money and frustration
Managing projects
Hiring and managing your virtual team
Tracking metrics and KPI’s
A few examples of projects I can take off your plate:
Setting up your project management tool
Writing, maintaining, and overseeing SOPs (Standard Operating Procedures)
CRM set-up and workflow creation
Email marketing and automation setup
Creating your onboarding/offboarding experience
Setting up your membership area
Creating your marketing approach for a specific product or service
Creating your customer experience journey
Creating your sales funnels
Thinking of something I haven’t mentioned? Ask me about it. :)
Online Business Management Monthly Retainer
Price: Starting at $2000 a month for 20 hours a month
You probably got into business for yourself envisioning fun, freedom, and flexibility. Let’s get it looking that way again.
You need more than someone just crossing tasks off a list without any direction.
My support ranges from creating comprehensive systems that’ll make your business life easier, managing daily operations, and launching big projects.
We’ll also have ongoing CEO meetings so you have someone to bounce ideas off of, discuss growth plans and review your team’s performance.
With my monthly Online Business Management retainer, you purchase a certain amount of hours, which guarantees space and prioritization in my calendar to work on your business each week.
We’ll set up the scope to match your unique needs, so you get exactly what you pay for.
(Note: Not sure you need or are ready for an OBM on retainer? I totally get it. I’m open to certain shorter-term project-based work as well. Book a discovery call below and let’s explore what would serve you best right now!)
It’s time to iron out the kinks in your business. If you’re ready to take action to get the support you need, here’s your first step:
Book a complimentary discovery call with me so I can learn about your business, share more info about my services, and we can see if we’d like to proceed from there.
Organization and peace of mind await you at the click of a button. 😊
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“Thanks to Erica's expertise and dedication, my client onboarding process is so much more efficient. Her meticulous approach optimizes every step of the client journey, from initial interest to post-service nurturing. This not only saves me time, but also delivers a professional and transformative client experience. She even helped me implement opportunities to increase sales by offering follow-up services in a natural, authentic way.
What truly stands out is how Erica turned what I initially saw as a dull and routine task into a chance for me to infuse love and authentic support into the services I provide for my cherished customers. This was a real eye-opener for me, as it makes me see any so-called “boring” aspect of doing business as a way to be creative and of service.
Now I can focus more on delivering insightful Jyotish readings and spend less time reinventing the wheel every time a new lead comes in. Erica’s support has elevated my business, and I can't recommend her enough to anyone looking to streamline their operations and provide a top-notch client journey.”
- Monika Vijh, Transformational Life Coach
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“Having Erica in my corner as my online business manager is a relief in so many ways. As someone who usually prefers to be in control, I'm surprisingly comfortable giving her the reins because she’s a pro at identifying tasks that require attention. She’s reliable as they come, and I knew from the second we started working together that she has my business's best interests at heart.
My album release party was a hit, and having Erica manage much of the project was a big part of that. From crafting a detailed project plan to coordinating with vendors and handling unforeseen challenges with ease, she was there every step of the way. With her taking care of much of the behind-the-scenes stuff, I could focus on rocking the stage and connecting with my audience.
I’m becoming more proactive than reactive due to Erica helping me organize my projects and tasks, as well as how I spend my time each week. I have no doubt that this is positively affecting my business' bottom line, not to mention my stress levels!
Erica's skillset, passion, and genuine commitment make her an invaluable long term asset to any business. I was a bit nervous about an ongoing monthly payment, but now I’m so relieved to know I have guaranteed time in her schedule for my business’ needs. If you're in search of a leader to oversee your operations, she's a rock star OBM you can count on.”
- Cassie Fireman, singer-songwriter / artist / wellness practitioner
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“I've always been driven by creativity, but when it came to the technical side of managing my hair salon, I felt a bit lost. I knew I had ideas that could take my business to new heights, but the disorganization of my current operations were holding me back.
That's when I realized I needed help to clean up my business behind the scenes so I could focus on bringing my new ideas to life.
Erica stepped in as my online business manager, and it was a total game-changer. She not only helped me tidy up my operations, but also guided me in crafting a strategic roadmap for my future plans, carefully considering the steps needed to turn my visions into reality.
By introducing standard operating procedures, Erica has helped me see how I can create smoother workflows and maximize efficiency. What's more, these procedures will make it a breeze to bring on new team members when the time comes.
Knowing that Erica had my back as my OBM brought me immense peace of mind. I could focus on what I do best, and trust that the intricacies of my business were being taken care of with the utmost professionalism and attention to detail. It was like having a reliable safety net that allows me to shine in my creative zone without any worries.”
-Monica Brady, Hair Salon Owner, Stylist, and Educator (Salon Troy and Oribe)
Signs You Might Be Ready For An OBM
You have no project management tool (or a very messy one), though you see how it could be valuable to keep projects and tasks organized and moving forward on time and budget. You need help setting it up and learning how to use it.
You currently run your business on the fly without any time-blocking, systems, or recurring tasks in place. You need help choosing and integrating tech tools that make the different parts of your sales funnel flow together with as much as automation as possible.
The admin and back-end of your business is taking up time that you could be using toward creative and/or revenue-generating activities.
You want to hire a team member or two, but finding and onboarding great people feels like another full-time job that you just don’t have time for.
You already have a small team, but feel like you have to micromanage them because no one’s totally clear what needs to be done, how to retrieve files or information needed, etc. This has become a bottleneck in your business instead of providing the relief it’s supposed to give you.
You treat your clients well, but also feel that they’re not getting the smooth, nurtured, exciting experience you want them to have from onboarding to offboarding — and you’re ready to change that.
Your monthly revenue is growing, but you know you can’t keep it up or scale further unless you have support.
You feel like you’re operating in a vacuum and want a strategic partner and co-pilot to come in and help brainstorm with you, and keep an eye on all the objectives so nothing slips through the cracks, and stay on the lookout for ways to increase efficiency wherever possible.
